In days gone by "cheating" was a legitimate technique to get your website into top position at Google, MSN, and Yahoo! Today it's a quick ticket to getting your website blacklisted!
Here are a list of techniques or tricks commonly associated with manipulating the search engines:
Doorway Pages
Cloaking (showing substantially different content to crawlers than to users)
False Redirects (redirects are bad in any case)
Keyword Stuffing
Hidden Text
Hidden Links
Pages Loaded With Irrelevant Words
Duplicated Content Across Multiple Pages (or even websites!)
Misspelling of Well-Known Websites
Link Farms
Anything or Any Activity Designed to Trick Search Engines
Anything or Any Activity Designed to Manipulate Search Engine Results
The bottom line is: follow the guidelines established by each of the search engines and use "best practices". Find the weak link in your competitors search engine optimization strategy (because they have them) and capitalize on it.
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