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Is Your Website Ready For Your Next Visitor? (Part Three: Conversion)
Conversion Conversion is where the rubber hits the road. Nothing means much if you aren't converting the brides who visit your website into phone calls or inquiries. Conversion Questions Is your content in top shape? What is your Unique Value Proposition (http://www.bookmoreweddings.com/members/156.cfm) Are you effectively communicating that to your visitors? Does the very bottom of your page(s) contain a call-to-action for your contact page - or maybe a colorful graphic that invites a bride to "tell us about your wedding"? Are you using an email link as your only contact option or are you using an online form? Can I easily find your phone number on each of your web pages? Do you have a quick and easy "bookmark our site" option? More thoughts about conversion, including over 20 conversion related variables that you MUST consider when designing your website and online marketing strategy, are available in this report: http://www.bookmoreweddings.com/products/item5.cfm
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