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IMWP | What Makes A Great Website: 1
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What Makes A Great Website: #1
Chris Jaeger
What Makes A Great Website This week I'm starting a series about great websites. What are the elements of a great website? What makes a website work and why? A lot of websites that "look good" just don't work. #1 Give A Bride What She Came For You can have all the traffic in the world but if you don't give brides what they came for - they just leave. A bride wants to know five things: * What you do? * What you will do for her? * Why you are different than the last five websites she's visited (unique value proposition)? * What you have done for others (testimonials)? * How to contact you? Believe it or not, you have about 8 seconds to deliver this information on your home page. You do this with WORDS (your marketing copy) and PICTURES( that support and re-emphasize the message in your marketing copy). If I visited your home page today, would I be able to tell what you do, where you do it, what you'll do for me, why you are different than your competition (because I was just at their website too)? Do you show me happy customers (pictures and testimonials) and do you give me at least six options on every page to contact you or get to your contact form? Related Information and Research: Unique Value Proposition
http://www.bookmoreweddings.com/members/156.cfm Understanding The Brides Who Visit Your Website
http://www.bookmoreweddings.com/members/245.cfm Traffic But No Inquiries
http://www.bookmoreweddings.com/members/213.cfm
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Meet Chris Jaeger
