Cut Your Google Adwords Budget and Get BETTER Traffic and Results !!

If you're advertising online using pay-per-click (PPC) with Google Adwords and concerned about how much you're spending, consider opting-out of the "content" network and target your advertising in the "search" network.

The Google Content network, called Adsense, is just about any website who has elected to present Google Adwords advertisements on their website and share the click-revenue with Google.

This is a setting you change by following: Campaign Management | Campaign Summary | Edit Campaign Settings | Content Network (un-check box).

Content network clicks require more management and for the most part, I believe, the quality of the "click" does not match that of the search network.

After reviewing one of my Book More Weddings ADVANTAGE members Google Adwords programs, I recommended they opt-out of the content network. It was costing them a lot of money each month and the results didn't justify the expense.

We took 1/2 of the cost savings (about $300/month), put it into the "search" network.

Here's what we did:

Opted out of the content network Tweaked the keywords and keyword bids Wrote a couple new ads and ran split ads Set-up conversion tracking Got even more clicks from the search network Converted more of those clicks into inquiries My ADVANTAGE member couldn't be happier. They cut their costs, saved money, and improved their overall results.