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The Featured Articles Department is where I release my latest information, tips, tricks, and techniques related to online marketing. From A to Z: Traffic, search engine optimization, search engine marketing, conversion, online advertising... you name it, it's covered here first.

How To Set Up Goals in Google Analytics
Setting up goals in Google Analytics is easy and will help you determine if the brides and grooms who visit your website are doing what you want them to do. For example, are people going to your contact page? Are people going to your frequently asked questions page? . . . more
Elements of a Successful Internet Marketing Strategy
Getting the most out of your investment in Internet Marketing, including your website, requires management of many different variables. How well you manage them each determines what type of results you get and your ultimate success. . . . more
Using Twitter To Book More Weddings (Yes! You Will)
You may not use Twitter but I can guarantee you that your target customers, women age 27 to 35, are using it. Twitter can help you increase your online reach, online visibility, and book more weddings. Just take a look at what these folks are doing. Incredible! . . . more
Understanding Search Engine Optimization
Understanding what something is before you try to actually do it is important to achieving success. Knowing the fundementals of search engine optimization is very important [PDF Download] . . . more
Questions To Ask Before Hiring A SEO Consultant
Maybe you're thinking it's a good time to hire a search engine optimization consultant to optimize your website and get better positioning in the search engines [PDF Download] . . . more
Has Your EMAIL Address (Server) Been Blacklisted?
Has your email address or email server been blacklisted? If your email is not getting to where it should be the answer to this question may be yes. Here is how you find out. . . . more
Submit Your Press Release for Free at These Websites
One way to effectively compete online is to increase your online visibility. Many Internet based press release services are free. Here's a list. . . . more
Wedding Bands Live Music: Connecting with find live gigs, licensing opportunities, songwriting contests, festivals, conferences, and much more.
Check this website out if you are a musician, live performer, band... . . . more
[Download] Nine Tips To Help You Organize and Optimize Your Pay-Per-Click (PPC) Campaigns
PPC (pay-per-click) is a legitimate and smart traffic building strategy. The issue is you have REAL money on the line and if you don't know what you're doing or do it ineffectively you can spend a lot of money with very little, or nothing, to show for it. Here are nine tips to help you organize and optimize your Google Adwords campaigns. . . . more
[Download] Low cost, high-return, increase your online visibility, help your search engine optimization strategy...
Here are the Powerpoint slides from the ADVANTAGE member's tele-clinic/ webinar held February 23, 2009. I heard a lot of people say "hey, I didn't know you could do that..." . . . more
How One Videographer Closes More Sales
I often hear Videographers say couples don't give a lot of thought to videography and capturing their special day on video. Well, here's one way you can close more wedding videography business . . . more
What You MUST Know About Yahoo! Search Marketing Pay Per Click
I've never been a big fan of Yahoo! Search Marketing, Yahoo's brand name for pay per click (PPC) and similar to Google's Adwords. If you're using YSM you need to be aware of this... . . . more
Tele-Clinic Access Information Exclusively for ADVANTAGE Members
Call starts at 8:00pm East Coast time. Access code, dial-in number, web link for webinar here. . . . more
Google Adwords, Keyword Bids, and the "Minimum Bid" to Show Up on the First Page
When you don't understand bidding, and making bids on your keywords, you can go through a lot of money very fast with Google Adwords (or any PPC advertising). When you're bidding on your keywords/phrases in Google Adwords you'll see a little prompt/message if your bid is too low to appear on the first page of results. But here's what they aren't telling you. . . . more
Should You Submit Your Website To Search Engines Each Month?
Tip of the Week
You just got an email that says for only $29.95/month someone will submit your website to search engines and you'll be on your way to getting top ranked. . . . more
More Internet Marketing Myths
Tip of the Week
You can have all the traffic in the world... and not get a single inquiry. It's not about traffic it's about . . . more
Common Internet Myths
Tip of the Week
There is a lot of bad information about Internet marketing out there. Over the next few weeks I'll share some of the most common Internet marketing myths. . . . more
Google Allows Users To Start Organizing Search Results (and What This Means to You)
Google launched a new tool, SearchWiki, that allows Google account users who are logged in to manage the search engine results they get when they search. . . . more
Do This and Beat Your Competition and Double Your Sales in 2009
Times are a bit crazy now and here is an effective way to beat your competition and double your sales in 2009. . . . more
Linking: Internal Linking
Linking is critically important to your Internet marketing strategy. Many people believe linking is the "make or break" at Google. I wouldn't disagree (although there is more to top ranking than just linking). Here is why internal linking is so important and how to do it correctly. . . . more

Ten Things You Can Do This Week (and get better results from your website and Internet marketing immediately).
Tip of the Week
Here are some ideas to help you get better results from your website and online marketing immediately. . . . more
Your UVP Makes or Breaks Conversion
Tip of the Week
Your UVP will make or break your conversion and conversion is what it's all about. Turning the brides who visit your website into inquiries and sales is the goal of very website. Your UVP is a key factor. . . . more
PR But No PR Budget
Tip of the Week
Getting more visibility for your company through press releases is an effective, long-term strategy to build your company. The problem is, it can get expensive. Here's a no-cost alternative that offers a solution. . . . more
How Many Of Your Website Pages Does Google See
Tip of the Week
It's good every now and then to take a look behind the scenes at Google and see how many of your website pages it has indexed. Here's the quick and easy way to do it. . . . more
EMAIL Marketing - Effective List Building
Everyone wants to get everything done fast these days and the desire to build an email marketing list in a hurry is no exception. The problem is... "fast" or "quick" is not likely the most effective way to approach enewsletter list/subscriber building. Here is a better approach. . . . more
Questions To Ask A SEO Consultant
Questions To Ask A SEO Consultant. OK, you've decided you really don't know what you're doing. You've decided you probably don't stand a chance of getting your website top ranked, in your lifetime, using your current approach. . . . more
Spying On Your Competition
One way to beat your competition is to keep an eye on them. Particularly when it comes to search engine optimization. Here's a great tool that gives you details about a competitor's website and their meta-tags/meta-tag strategy. . . . more
Internet Speed Test: Are You Getting What You're Paying For (DSL/Broadband)
Like most people you probably have DSL or Cable/Broadband at your office. But are you getting what you're paying for? I was surprised to find out that I wasn't. Here's the testing tool I used. . . . more
Crawling Your Way To The Top (of Google)
Getting top ranked at Google takes time and expertise. Here I discuss a critical variable that directly impacts your positioning at the world's most popular search engine. . . . more
How Search Engine Crawlers See Your Page
How search engine spiders see your pages will impact your overall search engine visibility, organic positioning, and ability to get a top ten position for your keywords and keyword phrases. This tool simulates a spider crawl by displaying the contents of a web page as a search engine spider would see it. . . . more
How Important Is Your Page Title Tag?
How important are your page title tags and why does it matter? Here is first hand proof that shows you that your page title tag is the key to top positions. How would YOU like to have 9 of the top 10 positions for your targeted keyword/phrases at Google, like me! . . . more
25 Things Your Webmaster Didn't Tell You
Chris Jaeger
When you get bad information, don't get the full story, or don't get information you need to make decisions about your business and website you risk losing thousands of dollars in sales. . . . more
Get Better Results From Your Website, Get More Inquiries, Book More Weddings (#893 - #897)
Chris Jaeger
One of the questions everyone asks me is: "how can I get better results from my website" which is hopefully asked before "I used to get lots of leads from my website, what went wrong?" Ouch! One simple way to get the best results from your website is to make sure your website . . . more
Buying Online Advertising: What To Ask
Chris Jaeger
What do you ask when you venture into the world of buying advertising online? Here are some questions I recommend including a POWER TIP to help you get the best return-on-investment. . . . more
[Special Report] Conversion: Turning Brides Into Inquiries and Sales
Chris Jaeger
CONVERSION is that magic moment when a bride or groom visiting your website fills in the contact form to request more information about your business, picks up the phone and calls, or takes some other action you desire. It should be the primary objective of almost every website. . . . more
Will Cascading Style Sheets Improve Your Search Engine Rank?
Chris Jaeger
Q&A: Will Cascading Style Sheets Improve Your Search Engine Rank? The answer is . . . more
10 Things You Can Do Today and Get Better Results from Your Website Starting Tomorrow
Chris Jaeger

I get a lot of calls from people who aren't getting the results they want or expected. Here are ten suggestions that will help almost any website get better results. They are easy to implement and deliver a powerful punch immediately. . . .
more
Getting Ready For The 2006 Wedding Planning Rush
Chris Jaeger

It's just a matter of time and brides will be off-to-the-races planning or wrapping up their planning for a 2006 wedding. Here are some of the things that should be floating around in your mind right now. . . .
more
The Power of Testimonials
Dianna Huff

Dianna Huff is a professional copywriter with extensive experience writing for the Internet. She understands the power of connecting with your reader and here discusses the power of testimonials. . . .
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