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The Featured Articles Department is where I release my latest information, tips, tricks, and techniques related to online marketing. From A to Z: Traffic, search engine optimization, search engine marketing, conversion, online advertising... you name it, it's covered here first.
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How To Set Up Goals in Google Analytics
Setting up goals in Google Analytics is easy and will help you determine if the brides and grooms who visit your website are doing what you want them to do. For example, are people going to your contact page? Are people going to your frequently asked questions page? . . . more
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Elements of a Successful Internet Marketing Strategy
Getting the most out of your investment in Internet Marketing, including your website, requires management of many different variables. How well you manage them each determines what type of results you get and your ultimate success. . . . more
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Using Twitter To Book More Weddings (Yes! You Will)
You may not use Twitter but I can guarantee you that your target customers, women age 27 to 35, are using it. Twitter can help you increase your online reach, online visibility, and book more weddings. Just take a look at what these folks are doing. Incredible! . . . more
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Understanding Search Engine Optimization
Understanding what something is before you try to actually do it is important to achieving success. Knowing the fundementals of search engine optimization is very important [PDF Download] . . . more
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How One Videographer Closes More Sales
I often hear Videographers say couples don't give a lot of thought to videography and capturing their special day on video. Well, here's one way you can close more wedding videography business . . . more
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Google Adwords, Keyword Bids, and the "Minimum Bid" to Show Up on the First Page
When you don't understand bidding, and making bids on your keywords, you can go through a lot of money very fast with Google Adwords (or any PPC advertising). When you're bidding on your keywords/phrases in Google Adwords you'll see a little prompt/message if your bid is too low to appear on the first page of results. But here's what they aren't telling you. . . . more
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More Internet Marketing Myths
Tip of the Week
You can have all the traffic in the world... and not get a single inquiry. It's not about traffic it's about . . . more
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Common Internet Myths
Tip of the Week
There is a lot of bad information about Internet marketing out there. Over the next few weeks I'll share some of the most common Internet marketing myths. . . . more
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Linking: Internal Linking
Linking is critically important to your Internet marketing strategy. Many people believe linking is the "make or break" at Google. I wouldn't disagree (although there is more to top ranking than just linking). Here is why internal linking is so important and how to do it correctly. . . . more
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Your UVP Makes or Breaks Conversion
Tip of the Week
Your UVP will make or break your conversion and conversion is what it's all about. Turning the brides who visit your website into inquiries and sales is the goal of very website. Your UVP is a key factor. . . . more
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PR But No PR Budget
Tip of the Week
Getting more visibility for your company through press releases is an effective, long-term strategy to build your company. The problem is, it can get expensive. Here's a no-cost alternative that offers a solution. . . . more
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EMAIL Marketing - Effective List Building
Everyone wants to get everything done fast these days and the desire to build an email marketing list in a hurry is no exception. The problem is... "fast" or "quick" is not likely the most effective way to approach enewsletter list/subscriber building. Here is a better approach. . . . more
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Questions To Ask A SEO Consultant
Questions To Ask A SEO Consultant. OK, you've decided you really don't know what you're doing. You've decided you probably don't stand a chance of getting your website top ranked, in your lifetime, using your current approach. . . . more
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Spying On Your Competition
One way to beat your competition is to keep an eye on them. Particularly when it comes to search engine optimization. Here's a great tool that gives you details about a competitor's website and their meta-tags/meta-tag strategy. . . . more
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Crawling Your Way To The Top (of Google)
Getting top ranked at Google takes time and expertise. Here I discuss a critical variable that directly impacts your positioning at the world's most popular search engine. . . . more
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How Search Engine Crawlers See Your Page
How search engine spiders see your pages will impact your overall search engine visibility, organic positioning, and ability to get a top ten position for your keywords and keyword phrases. This tool simulates a spider crawl by displaying the contents of a web page as a search engine spider would see it. . . . more
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How Important Is Your Page Title Tag?
How important are your page title tags and why does it matter? Here is first hand proof that shows you that your page title tag is the key to top positions. How would YOU like to have 9 of the top 10 positions for your targeted keyword/phrases at Google, like me! . . . more
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25 Things Your Webmaster Didn't Tell You
Chris Jaeger
When you get bad information, don't get the full story, or don't get information you need to make decisions about your business and website you risk losing thousands of dollars in sales. . . . more
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Buying Online Advertising: What To Ask
Chris Jaeger
What do you ask when you venture into the world of buying advertising online? Here are some questions I recommend including a POWER TIP to help you get the best return-on-investment. . . . more
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[Special Report] Conversion: Turning Brides Into Inquiries and Sales
Chris Jaeger
CONVERSION is that magic moment when a bride or groom visiting your website fills in the contact form to request more information about your business, picks up the phone and calls, or takes some other action you desire. It should be the primary objective of almost every website. . . . more
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Getting Ready For The 2006 Wedding Planning Rush
Chris Jaeger
It's just a matter of time and brides will be off-to-the-races planning or wrapping up their planning for a 2006 wedding. Here are some of the things that should be floating around in your mind right now. . . . more
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The Power of Testimonials
Dianna Huff
Dianna Huff is a professional copywriter with extensive experience writing for the Internet. She understands the power of connecting with your reader and here discusses the power of testimonials. . . . more
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