Offline Marketing



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Traditional Marketing & Advertising

The Internet is not a replacement for solid, smart, traditional marketing and advertising. Here you'll find advice and support for your off-line marketing strategies. When you carefully blend your offline marketing with your online marketing maximize your potential for success and return on investment.

Understanding The Brides Who Visit Your Website
Chris Jaeger
Understanding the brides who find and visit your website is critical to the success of your online marketing strategy. Too often I talk with people who think every single bride who visits their website is going to make an inquiry. The reality is, 50% of your total visitor sessions are probably worthless. . . . more

Making Your Invitation Department More Profitable
Brian Lawrence
Making Your Invitation Department More Profitable Many retailers look at invitations as a secondary profit center. They view invitations as revenue that does not require inventory. Suppliers send them free albums. The only space required is... . . . more

The 7 Deadly Sins of News Releases
Joan Stewart
A news release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins: . . . more